Square Peg turns the science of how people actually change into simple, practical tools — so leaders and organisations can change the fit, instead of forcing it.
You can't shift behaviour for long by pushing harder on behaviour. Underneath every action is a story, and beneath that, an assumption you can't easily see. Square Peg works at that level — where change actually holds.
It's grounded in decades of research on how people and organisations really change — and made simple enough to use on a Monday morning.
It's the same method every way you take it — see the story, change the fit. Choose the form that fits the work.
We work with your teams — offsites, culture and leadership sessions — using the tools as the method. You leave with shifts that hold, not just a good day.
Talks that make a room see their own stories — and leave with a way to change them. Built on the "change the fit" ideas, tuned to your audience.
One-to-one and cohort work for leaders who want to grow their range — drawing on The Lens and the Leadership Odyssey.
Simple, science-backed card decks and diagnostics your people can pick up and use themselves — on their own, or licensed for your facilitators.
Most organisations spend a fortune finding out what's wrong. We give you that for free — and put your investment where the value is: the solution.
The diagnostic is included, never a line item. You don't pay to admire the problem.
Your commitment goes to coaching, debriefs and interventions designed for your organisation.
Commit to what's realistic — likely all you'll need. Don't want more? You say no thanks.
Every tool shares one language and one idea: making the invisible drivers of behaviour visible and workable. Simple on the surface, deep underneath — and they talk to each other.
A diagnostic that shows where people, teams and culture genuinely fit — and where they're being forced.
Explore →Make culture something you can hold and work, at team and organisation level.
Explore →Lead well in the emotional context — read it, name it, and work with it rather than against it.
Explore →Frame the situation, catch your biases, and turn clear thinking into effective action.
In developmentThe book, and the worldview behind it — a leader's path from forcing the fit to creating it.
Explore →Our change practice — Heads Up, Hearts In, Hands On. Help people take hold of change instead of switching off.
Explore →All built on one research foundation — and designed to grow as the system does.
Square Peg is the work of Neil McGregor. After years helping leaders and teams change — and watching capable people stay stuck despite real effort — Neil set out to bring the science of adaptiveness together into one practical system: simple enough to use, deep enough to trust.
The name is the thesis. Progress rarely comes from filing people down to fit a round hole. It comes from helping them see the story they're running, read the moment, and change the fit — without losing who they are.
If your people, your team or your culture are working hard and still stuck, let's talk. Twenty minutes, no pitch — just whether we're a fit.